The slides of part 3 require you to identify the ways you, Ask an Expert

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The slides of Part 3 require you to identify the ways you want to evaluate your IMC plan. Please use accurate marketing terms in your description and research an IMC evaluation article, YouTube, specific website, etc. (none of the ones in class) that help you develop measurements for your plan.

Slide Part 3 Info

General overview of Promotion Mix that you recommend to achieve the communications objectives and reach the target audiences you have set for your product (paid and non-paid communications vehicles.)

The rationale for why you are recommending them

The general media strategies (at least 2) you plan for the promotions

The overall budget, etc. recommended including budget type used. Also what are the allocations ( in percent or actual dollars) for recommended media, research and public relations, etc.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92461363

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