"The simplest (and often most overlooked) way to encourage customer loyalty is through excellent and thorough customer service. From the moment customers make contact with your business or store--whether it is by telephone, through your web site, or by actually walking in to a physical address--they should be treated well by helpful, informed, interested employees. This piece of the service delivery pie cannot be stressed enough. If customers have good (make that "great") experiences with your business, they will be much more likely to return. Good customer service includes prompt attention, etiquette and manners, and the ability of each employee to help, make decisions and solve problems. Make sure you follow up and follow through on any customer complaints or requests. Dropping the ball means losing customers you've already attracted." (Sumonova, 2006)

Resource: E. (2006, September 28). Editor. Retrieved January 13, 2017, from http://sumonova.com/building-and-encouraging-customer-loyalty/

1. The author of this article states that the way to encourage customer loyalty is through excellent and thorough service. Describe the provider's responsibility for establishing and maintaining positive customer relationships.

2. The author of this article states that the way to encourage customer loyalty is through excellent and thorough service. How can this be accomplished with their very first visit to your website?

3. The author of this article states that the way to encourage customer loyalty is through excellent and thorough service. How can that be established by the way your phone is answered?

4. The author of this article states that the way to encourage customer loyalty is through excellent and thorough service. How can that be established when a customer walks into the physical address of your store or business?

5. Describe how you can ensure that your employees remain helpful, informed, interested employees.

Requirements: minimum 400 words total. APA style with in text citations and list references