Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Operation Management Expert

The Sea Wharf Restaurant would like to determine the best way to allocate a monthly ad- vertising budget of $1000 between newspaper advertising and radio advertising. Manage- ment decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that mea- sures audience exposure per dollar of advertising on a scale from 0 to 100, with higher val- ues implying greater audience exposure. If the value of the index for local newspaper advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure?

a. Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of total audience exposure.

b. Solve the problem using the graphical solution procedure.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91592466

Have any Question?


Related Questions in Operation Management

1 suppose that 4900 worth of a particular item is used each

1. Suppose that $4,900 worth of a particular item is used each year, it costs $50 to place an order, and inventory carrying costs are estimated at 25%. What is the dollar amount of the economic order quantity? 2. Suppose ...

As an assistant director for the public health alliance of

As an Assistant Director for the Public Health Alliance of a major metropolitan area made up of a number of public health organizations in the area. You have been tasked with the responsibility to develop a report, which ...

In the text power distance the degree to which power within

In the text, Power distance, the degree to which power within a society is distributed equally or unequally, and the extent to which that society accept this distribution. High power distance societies tend towards stron ...

1 truck alpha initially costs 423 more than truck beta but

1. Truck Alpha initially costs $423 more than Truck Beta, but it consumes 0.04 liter/km versus 0.06 liter/km for Beta. Both trucks last 9 years, and Beta's salvage value is $106 smaller than Alpha's. Fuel costs $1.49 per ...

1 identify the four generic types of business level

1. Identify the four generic types of business level cooperative strategies and the advantages and disadvantages of each 2. What is collective bargaining? What major functions does this process perform in organizations? ...

A small town with one hospital has 4 ambulances to supply

A small town with one hospital has 4 ambulances to supply ambulance service. Requests for ambulances during nonholiday weekends average 0.68 per hour and tend to be Poisson-distributed. Travel and assistance time average ...

Discusswhat to do to make a group a teamthere are twelve

Discuss What to Do to Make a Group a Team There are twelve characteristics we might consider to make an effective team: Clear purpose Active participation Open communications Civilized disagreement Active listening Infor ...

The systems development life cycle sdlc is the traditional

The systems development life cycle (SDLC) is the traditional process used to develop information systems and applications. The SDLC development process is sequential. Scrum is a new development process that was created, ...

1 write a short essay about the benefits of target and

1. Write a short essay about the benefits of Target and Walmart including Health Insurance, Employee Discount, Sick Day, Retirement / Stock Option, Vacation Day and Paid Time Off, Job Training. The benefits that Target h ...

Strategic managementswot analysis is the most widely

Strategic Management... SWOT analysis is the most widely applied model for strategic analysis. It is useful for organizing one's initial approach to strategy formulation. Invariably, the four categories are not of equal ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As