The review based view verifies that a resource diverges across organizations and alternates in resource levels that persevere over time ensure organizations to maintain competitive advantage. For instance, organizational knowledge, managerial skills, backend integration, technology and manufacturing facilities are noted as manufacturer resources, (Chae, Olson, & Sheu, 2014). Furthermore, the resource-based model of above average returns can be utilized to describe the competitive advantage of the Apple Corporation. The information for the Apple Corporation in association to the resource-based model can be listed as the following:

Identify the resources of the firm: The Apple Corporation manufactures computer software, cell phones, personal computers and consumer electronic products.

Determine the capabilities of the firm: The Apple Corporation is a leading digital asset management company and global smart phone provider. The company allows customers to purchase and share contents via Apple devices such as the I pad, Mac, and iPod by a exclusive selling media platform called iTunes or digital marketing.

Determine the potential resources and capabilities of the firm: The Apple Corporation have been able to produce sales that have increased by one-hundred and eighty-eight percent and seven percent. The sales consisted of five and two million Macs, fifteen and forty-three million iPads, and thirty-seven and four million iPhones.

Locate an attractive industry: The Apple Corporation is challenged by key competitiors such as Google, Hewlett-Packard Company, RIM, Samsung, HTC and Nokia.

Select strategy that best allows the firm to utilize its resources and capabilities: The Apple Corporation has a positive outlook for the intensity of rivalry within the industry but concerning the bargaining power of buyer the influence of price sensitivity can cause consumers to select another retailer if the products are not differentiated, (The Complete Analysis, 2017).

With a minimum 250 words explain what you think about this publicly traded company and its competitive advantages of above average returns.?