(Answered) The research indicates no commonly-used theory

Management Studies

The research indicates no commonly-used theory appropriately explains small business adoption of e-business because each theory overlooks important aspects of small business characteristics. What seems to be the most noted theory in the literature for e-business strategy is Michael Porter's generic strategies matrix, which theorizes a company's success is reliant on its positioning strategy, which focuses on leveraging its strengths to assert successful operational outcomes.

Michael Porter suggests the strength of a company ought to be classified into two components: cost advantage and differentiation. How can differentiation strategies help achieve a competitive advantage for small e-businesses?

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Business Management, Management Studies

Category:- Business Management
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