The purpose of this unit is to learn about the ways podcasts can be used to establish a professional presence in the workplace. You will learn about the importance of creating a centralized blog site as a tool for digital communications. Finally, you will learn about ways to use the digital tools learned in this class in a practical way.

Targeting an Audience Demographic: We can discuss the BLOG Topic

Select any topic of a blog or digital media communication effort you like, then select a target audience that is appropriate for the topic.

Use descriptive statistics to define your audience and its characteristics and explaining why and how your topic and target audience fit. Include information on the age of the audience, and at least two other relevant descriptors, such as region and income or gender and religion.

The age-related information should detail the age range (the difference between the youngest and oldest) of the target audience, and you should calculate the mean (average age)

Sources of data to describe the characteristics (demographics) of your audience can include, but are not limited to, the following:

The Kaplan University Library
The Bureau of Labor and Statistics http://www.bls.gov/
The United States Census Bureau http://www.census.gov/
The U.S. Department of Commercehttp://www.ntia.doc.gov/

Assignment specifics:

The project must include statistics obtained from a credible source.

Include a cover page, and reference page.

Discuss your topic and the demographics of the audience.

Discuss how the two affect your communication style and approach.

Include information on age and two other descriptors.

Length of the paper should be 2-3 pages.