The purpose of this miniproject is to gain an understanding, Ask an Expert

Management Studies

The purpose of this miniproject is to gain an understanding of marketing planning through actual experience.
1. Select one of the following for your marketing planning project:
• Yourself (in your search for a career)
• Your university
• A specific department in your university

2. Next, develop the following elements of the marketing planning process:

• A mission statement

• A SWOT analysis

• Objectives

• A description of the target market(s)

• A positioning strategy

• A brief outline of the marketing mix strategies-the product, pricing, distribution, and promotion strategies-that satisfy the objectives and address the target market

3. Prepare a brief outline of a marketing plan using the basic template provided in this chapter as a guide.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92039786

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