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The purpose of this chapter is to justify the research methodology chosen by the student as following accepted academic convention.

To do this successfully the student should:
- Support and substantiate his/her claims throughout with reference to appropriate research methodology literature.
- Justify the research strategy chosen.
- Ensure the strategy is consistent with his/her identified research approach (qualitative or quantitative for example).
- Discuss the advantages and disadvantages of the type of research approach chosen and the data collection methods employed.
- Identify the limitations of the research.
- Social, Ethical and Legal Issues
- Discussion of Ethical, Social, and Legal Issues and Contribution to the Society.
- Summaries the chapter and introduce the next chapter.

Outlines

3.1 Introduction

3.2 Research Design

3.3 Population of the Study

3.4 Sampling Technique and Sample Size

3.5 Research Instruments and Validity and Reliability Testing

3.6 Data Collection Techniques

3.7 Data Analysis Technique

3.8 Legal, Ethical and Social Issues

Attachment:- Project Guide.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92792581
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