The purpose of this assignment is to solve a business problem using research and critical thinking. First, for the assignment in this unit, you will conduct research on the business problem you identified in the RPZ Marketing case, seeking alternative solutions, and choosing the one you can justify as the best. Then, in your Unit 10 assignment, you will use the results of your research and thinking to present a proposal with your solution to the RPZ executives and board of directors.
Overview
Examine the business challenges facing RPZ Marketing, and select one problem that is of particular interest to you. Define the purpose of your research by articulating a clear statement of the problem to be solved. Explain why solving this problem is important to the business. Based on the way in which you have stated the problem, conduct research in business-related journals to explore current thinking on how that type of challenge can best be addressed.
Instructions
Write a paper in which you:
Define the problem.
Explain why this problem is important to the business.
Describe the benefits of solving the problem.
Synthesize what you have learned from your reading on the topic, summarizing each of these aspects:
Alternative solutions to the problem that you have found in the literature.
Pros and cons of each solution or approach for RPZ.
The decision you would make for RPZ (which solution or approach).
The reasons for your decision.
Structure your paper according the following outline:
Title page.
Statement of problem or goal for RPZ.
Importance of problem or goal to RPZ.
Solutions or approaches from your research.
Evaluation of solutions or approaches for RPZ.
Decision and justification.
References.
Requirements
Written communication: Written communication is free of errors that detract from the overall message.
References: References and citations are formatted in consistent style, with a preference for APA (6th edition) style and formatting.
Number of resources: Minimum of 3 scholarly resources to support the solution identified as most productive for the problem identified.
Length of paper: Approximately 5 typed double-spaced pages.
Font and font size: Times New Roman, 12 point.