The purpose of this assignment is for you to consider how competing organisations incorporate eBusiness solutions in order to gain and sustain competitive advantage in the global marketplace. In your essay, critically evaluate the strategies these companies are using to capture market share. Do these approaches seem successful?

Select, visit, explore and critically evaluate two web sites focusing on organizations competing in the same industry sector. As you examine them, pay careful attention to the range of information resources and services used in the sites and the ways in which they are organised, designed, and presented.

The question you should attempt to answer is how well these organizations support electronic business features. Compare the two web sites and discuss their

• Design and layout

• Ease of use (Usability)

• Online features, such as security, transaction management, financial services, customer support

• Mobile or/and Social Media integration Based on the above analysis, define and discuss best practice website features to be considered by management and the web development team prior to implementing the organisation''s eBusiness solution.

In addition, please address the following questions:

What do you consider being the main challenges launching an online business within your chosen industry?

What impact has ICT and eBusiness had on your chosen industry sector?