The purpose of the research is to identify the Thai food experience of the international tourists in Bangkok, Thailand. This research also aims to determine any improvement or corrective action that should be taken to encourage tourists to revisit Bangkok.

Research Objectives:

The objectives of this research are as follow:

a) To study the demographic profiles of the tourists such as ages, genders, monthly total income, etc.

b) To study how the tourists find about Thai food before and after they tried it for the first time.

c) To study the eating pattern and experience of the tourists on Thai food during their visit to Bangkok.

e) To study whether the tourists will make repeat visitation to Bangkok for Thai food in the future.