The purchase patterns for two brands of toothpaste can be, Ask an Expert

Management Studies

The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities:

From	Special B	To	MDA
Special B	0.90		0.10
MDA	0.05		0.95

a. Which brand appears to have the most loyal customers? Explain.

b. What are the projected market shares for the two brands?

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