The proposal should include the following

Describe the measureable value. This should include a cost-benefit analysis, such as payback period or ROI that relies on tangible measures of organizational value through cost savings, revenue enhancements, or improvements in the speed, quality, or efficiency of key processes that help achieve competitive advantage (note the difference between tangible and intangible measures in this proposal).

Evaluate and choose alternatives. Make sure to identify any alternatives to the project implementation and provide a justification for each.

Complete a risk assessment of all risks associated with implementing the project using an enterprise risk management (ERM) model.

Describe total cost of ownership and include descriptions of implementation project and ongoing maintenance costs.

Explain the benefits of the project, which include tangible and intangible benefits.

Fully justify a recommendation with a compelling proposal that aligns to the business goals.