The professor asked:

1). Let's explore indirect channel strategies----What does this involve and what are the pluses and negatives of this approach?

2). Is multi-channel distribution a panacea here? What is this and what does it involve?

3). Companies can get real creative promoting products---What are some ways you can control your company's image and brand while using the internet and social media platforms?

4). In your opinion, what are the most important goals and purposes of promotion in the life of a start-up?