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The products I am choosing is IAMS- DOGFOOD. The advertisement can be found at https://www.youtube.com/watch?v=mJPYPE335KI

Once the 10-item product list is complete, and you have your consumer profile at hand, please select one of the items on the list and locate an advertisement for the selected product. Based on the advertisement you will write a short analysis broken down into three sections as follows:

• Identify 4-5 consumer behavior concepts that you have learned in the course that are used in the advertisements.

• Identify and explain the demographic and psychographic segments to which the ad was designed to appeal.

• Explain whether or not you fit into the target market you have identified.

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