The production manager of ABC Shoe Company has asked you to create a house of quality matrix that will define the customer requirements of the running shoe as they relate to the capabilities of the manufacturing department. The company has determined a few of the requirements for the shoe. The shoe will be made of a rubber and nylon blend, will be a lace-up shoe, and will be available in black and white.

Create a house of quality matrix using quality function deployment, and complete the following:

- Create 3 customer requirements for the running shoe.

- Based on the 3 requirements, determine the capabilities that are required by the manufacturing department to be able to meet customer requirements.

- Explain to the production manager of the ABC Shoe Company your rationale for the customer requirements and how they fit into the business design strategy for this product.