The production conceptthe manufacture concept holds that, Ask an Expert

Management Studies

The Production Concept

The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus on developing production and distribution efficiency. It is one of the oldest philosophies that guide sellers.

The production concept is valuable when:

1). Demand for a manufacture exceeds the supply.

2). The product's cost is too high and improved productivity is needed to bring it down.

The risk with this particular concept is in focusing too narrowly on company operations. Do not avoid the desires of the market. This concept may lead to "marketing myopia."

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9514706

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Strategic marketing proposalassessment descriptionyou are

Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...

Assignment instructionsessay identify the factors that

ASSIGNMENT INSTRUCTIONS Essay: Identify the factors that impact on the viability of international markets and can therefore limit or compromise market potential. Keep the discussion generic, don't select specific markets ...

The objectives of the module are to enable students to be

The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...

Question identify and describe the most challenging element

Question: Identify and describe the most challenging element of international marketing. Support your finding with rationale as to why you feel this is the most difficult challenge in marketing a product or service inter ...

Question case studies are an important learning strategy in

Question: Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical ...

Question the length of the document should be at least 8 to

Question: The length of the document should be at least 8 to 12 pages, double space. Please remember to include the cover page. The trade attaché is leading a trade delegation to the USA and must prepare a 5-7 slide mark ...

Question - market entry strategyperform a market entry

Question - Market Entry Strategy Perform a market entry strategy used by Ford Motors evaluating the possible growth opportunities for the company. Use SWOT Analysis and Five Porter's Forces to perform a comprehensive res ...

Question 1 read 5 journalresearch articles that pertain to

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...

Question for this weeks discussion i am encouraging you to

Question: For this week's discussion I am encouraging you to watch TV. Yes, that is correct, I an encouraging you to sit back and watch a full hour of one of your favorite shows on prime-time television. However, instead ...

Assignment 1 part a your marketing planfor this assignment

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert