The Product Life Cycle

Objectives

Identify the steps in new product development

Define the stages of the product life cycle

Assignment Overview

In this research paper assignment, you will pick two products and place them in the product life cycle.

Deliverables

A two-page (500-word) paper, double-spaced paper

Step 1 Pick one product that is available in the marketplace.

The product should be well-established (available for many years) from a well-established company.

Step 2 State where you believe the product lies in the product life cycle.

Be sure to clearly state how you came to this conclusion.

Step 3 Pick another product that failed in the marketplace.

This can be a product that recently failed or that failed a long time ago.

HINT: Start by typing "failed products" into your favorite search engine and see what comes up.

Describe where the product was in the product life cycle when it failed and speculate as to why it was not successful.

Speculate on what the company could have done differently that might have led the product not to fail.