The product I want to use it Apple, Amazon or Netflix. Choose one of the three.

Each student will be required to write a research paper on an innovative product or service. Paper should discuss the origins of the innovation; the products on the market prior to its introduction; the unmet needs of existing products that drove the innovation; your assessment as to why existing players ignored or missed that unmet need.

1. The product or service should be a product that disrupted the market

2. Explain how the product was disruptive and the market at the time.