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The processes of innovation have several dimensions and stages, but the startup of new firms is often a critical step and pattern to foster continuous or disruptive innovations. There are different types of innovation, that occur in different places. Our exam covers both. The two essay questions below connect innovation with geography.

E1. In Greg Satell's book, he presents an innovation matrix to map out and classify portfolios of different strategies to solve problems. Using a firm example (IBM; Experian; 3M; Microsoft;Google; P&G), briefly identify the 4 types of innovation within the same company. Which types of innovation could be pursued by Open methods?

E2. In Rebecca Fannin's book and blogs , the strategies and markets for new technology startups in Asia are compared.

Using examples from China, India, or Vietnam, briefly describe a specific type of innovation that is occurring there to start a new business. How does their national ecosystem foster startups?

Your two essays should be 2 pages each (+ any references), typed.

Operation Management, Management Studies

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