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The Present - Current state of the company? Any new issues? Your perspective on what the company should focus on in their Marketing Strategy in the future. 2 pages

Case  -

When successful US retailer Target announced plans to expand in Canada, many expected the company to succeed. After two years in Canada and accumulating $2.5 billion in losses, Target pulled out and closed all  of its Canadian stores in 2015. If Target were to ever try to re-enter Canada or another international market, what would be some of the key lessons learned?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92371904
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