The population of americans over 50 years of age will swell, Ask an Expert

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The population of Americans over 50 years of age will swell to 115 million in the next 25 years. First, access and detail the demographic complexion of this group of Americans. Include information such as ages, buying power, perception of themselves, etc

Identify some key marketing opportunities mined from this information. For example, if seniors often make buying decisions based on lifestyle and not age, as the vignette in the text mentions, does this information present marketing opportunities for such industries as travel, bio-medical industries, at-home exercise equipment, and automobiles?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92520928

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