The Plan Comes Together

Not all of the elements of the situation analysis can be accounted for during the strategy development process.

Presentation Script

Your presentation will provide a comprehensive look at the marketing plan for your tangible product. You are permitted to use sections from Unit 4 to develop the presentation. Include the following:

1. Segmentation Application

2. Gap Analysis, Benchmarking, and Competitive Advantage

3. Pricing and Channels

4. Tactical Marketing Mix Strategy

• Create a script to accompany the presentation. It should be informative and targeted to a professional clientele.

This part of the Individual Project should be at least 2-3 pages in length (single-spaced).

PowerPoint Presentation

Complete the following:

• Create a professional PowerPoint slideshow. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation.

• Write a script in a Word document

This part of the Individual Project should be at least 12 slides (body of presentation).