The plan comes togethernot all of the elements of the, Ask an Expert

Management Studies

The Plan Comes Together

Not all of the elements of the situation analysis can be accounted for during the strategy development process.

Presentation Script

Your presentation will provide a comprehensive look at the marketing plan for your tangible product. You are permitted to use sections from Unit 4 to develop the presentation. Include the following:

1. Segmentation Application

2. Gap Analysis, Benchmarking, and Competitive Advantage

3. Pricing and Channels

4. Tactical Marketing Mix Strategy

• Create a script to accompany the presentation. It should be informative and targeted to a professional clientele.

This part of the Individual Project should be at least 2-3 pages in length (single-spaced).

PowerPoint Presentation

Complete the following:

• Create a professional PowerPoint slideshow. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation.

• Write a script in a Word document

This part of the Individual Project should be at least 12 slides (body of presentation).

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92328929

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