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The Penn Station case study

Penn Station East Coast Subs began in Cincinnati, Ohio with founder Jeff Osterfeld. Feeling frustrated with the lack of growth and profits, Jeff decided to franchise his handful of restaurants in the late 1980's.

1. This strategy proved successful. Based on the internal environment of Penn Station, what factors contributed to the success of the business?

2. What characteristics, culture, and management style did Jeff portray that lead to his overall success?

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