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The past few years. Business-to-consumer (B2C) e-commerce spending surpassed SAR 29.7 billion in 2016.3 Saudi Arabia's young population, increasing broadband and smartphone penetration rates, and the government's growing focus on e-commerce are key factors that are driving this shift toward online buying in the country." (ICT, 2017).

Do you agree with previous paragraph? What are the other factors that might and might not be part of all this growth?

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