The paper about Automotive Sales Industry "Ray Skillman Auto Sales". Paper should have a cover page, have references as end notes, use 12 point font, and be at least 20 pages of content plus references. The paper should follow this outline:
1. Industry Analysis
Description, competitive environment (# of businesses in the local market and market share), recent sales, and industry outlook
Complete a SWOT analysis for the overall industry
2. Firm Analysis
Description, business history, management structure, current marketing strategy with examples; financial analysis
Complete a SWOT analysis for your specific firm
Include a competitive analysis, noting at least three of the top competitors and brief business history
3. Marketing Recommendations
Referencing the seven marketing tools used by Stringcan (listed below), describe two marketing project/campaign examples for each tool, for a total of 14 marketing recommendations. Include a description of the type of campaign, content ideas, target market, and how campaign will be promoted. Social Media should be included throughout.