(Answered) The owner of the convenient taxi has difficulty in

Management Studies

The owner of the Convenient Taxi has difficulty in standardizing and controlling the quality of service that her customers receive. Her drivers tend to be less friendly later in their shifts. This problem illustrates which of the following unique features of service?

a. Inseparability

b. Perishability

c. Heterogeneity

d. Marketability

e. Intangibility

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Marketing Management, Management Studies

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