The outsourcing of licensing media and sponsorship rights, Ask an Expert

Management Studies

The outsourcing of licensing, media, and sponsorship rights is a business to business operation. Outside firms such as IMG College, Learfield, CBS, and Nelligan endeavor to find local, regional, and national businesses to buy advertising and sponsorships. Selling tickets is, in contrast, primarily a business to consumer endeavor. Assume you are the athletic director for a midsized Division 1 university. What would you see as some fundamental differences in and challenges to these two sales approaches?

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Operation Management, Management Studies

Category:- Operation Management
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