The OTT (Over-the-top) fever is hitting Singapore, with services such as “VIU” from Hong Kong and “Catchplay” from Taiwan competing locally with Singtel’s “Cast” and Starhub’s “Go” services.

A group of savvy media investors sees an opportunity to compete in the OTT space locally. They have identified you to create a proposal for the service. You are expected to justify your suggestions clearly with local and international market research.

Your presentation should include a one-page Executive Summary, a clear description of the service, a programming strategy and a marketing strategy. Present your proposal in proper academic format and NOT in point form.

1) The Service:

i. Create a logo

ii. Describe your service’s identity and branding

iii. Identify your target audience and market size

iv. List sample programmes and explain why they work with your service

v. Analysis of the competitive environment.