The objectives of the module are to enable students to be, Ask an Expert

Management Studies

The objectives of the module are to enable students to be able to:

- Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge.

- Explain how entrepreneurial marketing provides a vital mechanism for enacting marketing strategy/ a strategic marketing approach in an organisation

- Articulate the necessity and benefits of being able to adopt an entrepreneurial marketing approach in practice, as a way of addressing modern commercial challenges for organizations

- Explain how they might start to build their own capacities in entrepreneurial marketing according to their individual preferences and career paths

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Marketing Management, Management Studies

Category:- Marketing Management
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