The objective of this assignment is - from a management perspective - is to understand product positioning, branding and product lines. How do companies decide where to position their products in the market? How important - and difficult - is it to build a recognized brand name?

Continue with the company you chose for the first assignment.

Here are some parameters:.

• Brand strategies and product positioning

• Brand name development:

• Creating a new brand name

• Protecting the brand name

• Life cycle pricing

• Value-based pricing strategies

• Internet pricing/marketing

• Break even analysis

• Stimulating customer action

• Promotional price elasticity

• Customer response

• Relevant articles posted by faculty

• Other concepts you identify from the text or from current events related to your company of choice, or from the past two weeks online class discussions.