The Nursing Shortage
As of August 2013, U.S. unemployment was still disappointingly high, and employers were still holding back on their hiring. However, while many people were unemployed, that was not the case with nurse professionals. Virtually every hospital was aggressively recruiting nurses. Many were turning to foreign-trained nurses, for example, by recruiting nurses in the Philippines. Experts expect nurses to be in very short supply for years to come.
Purpose: The purpose of this exercise is to give you experience in creating a recruitment program.
Required Understanding: You should be thoroughly familiar with the contents of this chapter, and with the nurse recruitment program of a hospital such as Lenox Hill Hospital in New York (see http://lenoxhillhospital.orgicareers_defaultaspx).
How to Set Up the Exercise/Instructions:
1. Based on information available on the hospital's website, create a hard-copy ad for the hospital to place in the Sunday edition of the New York Times. Which (geographic) editions of the Times would you use, and why? Explain your answer.
2. Analyze the hospital's current online nurses' ad. How would you improve on it? Provide THREE (3) suggestions.
3. Prepare in outline form a complete nurses' recruiting program for this hospital, including all recruiting sources your group would use.