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The number of cases of merlot wine sold by the Connor Owen winery in an eight-year period is as follows:

YEAR CASES OF
MERLOT WINE
2005 305             
2006 391             
2007 433             
2008 491             
2009 393             
2010 535             
2011 445             
2012 411    

Using an exponential smoothing model with an alpha value of 0.40, estimate the smoothed value calculated as of the end of 2012.

Use the average demand for 2005 through 2007 as your initial forecast for 2008, and then smooth the forecast forward to 2012.

 (Round your intermediate calculations and final answer to the nearest whole number.)

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92706301

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