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The most common source for identifying needs and solutions comes from records of routine contacts with consumers and others. focus groups. scenario analysis. brainstorming. (TCO C) Scenario analysis leads to great learning and insights, but is hard to do well. is primarily used to solve current problems with products already in the market. focuses on problems that have already been told to competitors. involves watching customers use products in their own environments. (TCO C) Which one of these is a creativity-stimulating techniques? using props. developing a screening procedure. introduce a scoring model. forecasting.

Operation Management, Management Studies

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