The mine topic: The Law of Focus "The most powerful concept in marketing is owning a word in the prospect's mind".
Take a position in the paper, provide good analysis, and focus in "The Value of Focus"should focus on an interesting (even tangential) aspect of the topic. Most the paper should be about "The Value of Focus" and How to narrow the focus to a single word or concept?
Provide good real world examples for companies doing that in details. Who is them and How they done that and what they gain from that (from academic sources).
At the last page, link "The Value of Focus"with Market Penetration in Ansoff matrix. With asking a question for example: how can using Market Penetration to owning a word in the prospect's mind. Then find me an example for a company done that.
Important instructions:
The introduction and the overview should be no more than 1 paragraph.
Don't use (it, it's, its, itself)
Don't use (in order to)
Avoid the use of nonspecific pronouns (this, them, their, they, etc)
At least 6 outside sources with a mixture of quality academic journal sources, popular press, and other sources. At least 2 sources must be from academic peer reviewed sources
From 3 to 4 pages single spaced.
Expectations for the Research Papers
Students are expected to write a 3-4 page position paper (single spaced). This position paper should either support or refute the current marketing model or the Ries and Trout chapter. Your instructor is NOT seeking a balance between the advantages and disadvantages, pros and cons, and other comparisons.
Take a position and support that position with expert opinions from the literature. Students are required to choose to focus on a narrow (even tangential) aspect of the model and explore aspects of theory and practice. Integration and linkage with previous assignments or the alternative assignment for the day is also required and will aid in efforts to truly understand the material. At least four outside sources are to be used of which at least two must be from academic, peer reviewed journals.