Q. Meredith

The Meredith Corporation has developed an expertise in building consumer relationships through segmentation, targeting also positioning. Meredith has become one of the most successful magazine also specialty book publishers in the world by focusing on the specific needs also desires of women. They are known for leading titles like Better Homes & Gardens, Family Circle also Ladies' Home Journal. However, this list has grown to a portfolio of 14 magazines also more than 200 special interest publications. Through these magazines alone, Meredith regularly reaches approximately 30 million readers. By focusing on core categories of home, family also personal development, Meredith has developed a product mix designed to meet various needs of women.

Keep in mind the following questions as you view the video.

1. Illustrate what are the main variables which Meredith has focused on to segment its markets?

2. Which of the following strategies do you think best supports Meredith's effort also support your answer? (Undifferentiated, Differentiated, Concentrated, Micromarketing)

3. Explain how does Meredith use its variety of products to build relationships with the right consumers?