The meeting was productive. There were several important elements that surfaced. The attendees believe there is a business value to leveraging social media, however, they could not reach an agreement on the definition of social media and what applications would be included in this definition. They were also not aware of the company's current external social media efforts.
Your director requests that you develop a memo in follow-up to the meeting. The memo must include a definition/explanation of social media as it relates to business. Also include a review the social media applications on the organization's current website and provide a summary analyzing how the company currently leverages social media.
Your memo should follow a formal memo format and demonstrate proper grammar. You will need to conduct research in order to address the information to include in the memo. Here are a few research tips:
- Business research must be credible so Wikipedia, Investopedia and other pedias are not appropriate. Huffingtonpost,Buschron and other blogs are generally not appropriate unless written by an expert on the topic.
- A good place to start your research is industry and business journals.
- You will also need to review the company's current website to discuss the company's current activities.