The marketing technique sega is utilizing when they charge, Ask an Expert

Management Studies

The marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales is identified as:

a. product diversification

b. strategic alliance

c. aggressive product positioning

d. aggressive sole provider

e. passive product positioning

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91958118

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