The marketing research process consists of six steps they, Ask an Expert

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The marketing research process consists of six steps. They are Define the problem and research objectives, develop the research plan, collect the information, analyze the information, present the findings, and make the decision. Each steps bears room for unethical behavior. Discuss each step and the unethical dilemmas that may exist in conducting market research.

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Operation Management, Management Studies

Category:- Operation Management
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