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The marketing research company for which you work has two projects. The first is for General Mills, which wants to know how changing the box design for Cinnamon Toast Crunch from a white background with a large bowl of cereal on the front to a cinnamon color will affect sales. The second is for Blue Ridge Cable TV & Service Electric Cable TV, which would like to know why many people are switching to satellite dishes or dumping cable service for Netflix. Choose one of the projects. Explain why each of the three types of research designs – exploratory, descriptive, and causal – would be appropriate or inappropriate to answer the research questions involved.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93099551

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