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The Market Potential Index (MPI) is an indexing study conducted by Michigan State University Center for International Business Education and Research (MSU-CIBER) to compare emerging markets on a variety of dimensions. Provide a description of the indicators used for this index. Which of the indicators would have greater importance for a company that markets MP3 players? Considering the MPI rankings, which developing countries would you advise this company to enter first with such a product? Support your decision with research and cite your sources.

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Operation Management, Management Studies

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