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The market analysis and strategies section should include an in-depth review of current segmentation, targeting, and positioning strategies (STP). Appropriate market segments should be identified, as well as the bases for segmentation (including how and why they were chosen). Create a perceptual map of SEARS and their competitors. Use the positioning matrices to review and discuss SEARS's current position in the marketplace.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92502486

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