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problem 1: The market is a dominant influence on the location of a hotel.

a) Describe to what extent each of the given might affect a hotel’s location:

  • Transport
  • Holiday markets
  • Economic activity

b) describe the criteria which will place a hotel into each of the given categories:

  • Luxury hotel
  • Resort hotel
  • Commercial hotel
  • Residential hotel
  • Transit hotel

problem 2: The main purpose of the visit to a particular hotel will find out the extent to which a guest will use hotel accommodation and services.

a) Examine the distinguishing characteristics of the main kinds of client which will make up a hotel’s accommodation market.
b) The use of hotels often represents derived demand, as guests rarely stay or eat in a hotel for its own sake.

describe the main kinds of hotel demand generating sources.

problem 3: The operational success of a hotel will be affected by a policy which is based on the management objectives specified in sectional policies. Describe objectives you would expect to find in the given sectional policies:

a) Customer
b) Supplier
c) Shareholder
d) Employer

problem 4: The food and drink service is the second main activity of most hotels.

a) Describe how an à la carte menu will differ from a table d’hôte menu.
b) Identify three different levels of food service, and describe the unique characteristics of each type of service.
c) Describe why the control of food costs is more complex than the control of beverage costs.

problem 5: In addition to accommodation, food and drink, overnight guests will make demands on hotel services according to their needs.

a) Describe extra services that might be provided for a guest which will generate additional income for a hotel.
b) Identify support service departments in a hotel, and describe the specialist activities that might be provided by each of them.

problem 6: During economic constraint, a hotel will depend on efficient marketing to fill rooms. Examine activities that will be carried out at each of the given phases of the marketing cycle:

a) Market research
b) Product formulation and development
c) Promotion
d) Selling
e) Monitoring and review

problem 7: The role of a facilities manager embraces the care and maintenance of a hotel.

a) Specify the categories of costs which might be included under ‘Property Operation and Maintenance’ costs.
b) Describe, with reasons, main factors which will affect these costs.
c) Describe how energy costs will be affected by climate.

problem 8: The financial performance of a hotel is reflected in just two key statements – the balance sheet and the profit and loss statement.

a) Examine information that a profit and loss statement might contain.
b) Describe who will benefit from receiving a copy of the latest profit and loss statement.
c) Compare the frequencies with which a profit and loss statement might be prepared to the frequency with which a balance sheet might be prepared.

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