The ldquo4 psrdquo have effectively been replaced by four, Ask an Expert

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The “4 Ps” have effectively been replaced by four corresponding consumer centric factors or “4 Cs”, reflecting the shift of power from the seller to the consumer, who is armed by technology today to make instant comparison of product attributes, price and reviews of past users. What are these factors giving a brief description of each?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92505265

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