Ask Operation Management Expert

The Kira Company has two plants (in Ohio and California) on opposite sides of the United States. Each of these plants produces the same two products (Dry and Wet kitten food) and then sells them to wholesalers within its half of the country. The orders from wholesalers have already been received for the next two months (March and April), where the numbers of units requested are shown in Table 1. The company is not obligated to completely fill these orders but will do so if it can without decreasing its profits.)

Table 1: Monthly demand for dry and wet kitten food in Ohio and California regions.


Ohio Region
California Region

March April March April
Dry 1200 4500 1500 3300
Wet 2500 4200 1200 3800

The available production days in March and April for Ohio and California plants are given in Table 2, whereas the production rates for each product (number of units produced per day devoted to that product) in each plant is displayed in Table 3.

Table 2: Available regular time and overtime production days in Ohio and California plants.


Ohio Region
California Region

March April March April
Regular 23 20 22 19
Overtime 4 5 5 6

Table 3: Daily production capacities with regular time and overtime in Ohio and California plants.


Ohio Region
California Region

Regular Overtime Regular Overtime
Dry 200 250 180 240
Wet 180 230 210 250

Inventories are depleted at the end of February, but each plant has enough capacity to hold 1200 units total of the two products if an excess amount is produced in March for sale in April. In Ohio plant, the cost of holding inventory is $1.5 per unit for dry food and $2 per unit of wet food, whereas inventory holding cost in California plant is $2 per unit for dry food and $2.5 per unit of wet food.

The production cost per unit produced of each product is shown in Table 4 below for each plant.

Table 4: Unit production cost for dry and wed kitten food in Ohio and California regions.


Ohio Region
California Region

Regular Overtime Regular Overtime
Dry 30 40 35 45
Wet 33 45 32 42

The net sales revenue (selling price minus normal shipping costs) the company receives when a plant sells the products to its own customers (the wholesalers in its half of the country) is $50 per unit of Dry food and $52 per unit of Wet food. However, it is also possible (and occasionally desirable) for a plant to make a shipment to the other half of the country to help fill the sales of the other plant. When this happens, an extra shipping cost of $12 per unit per Dry food and $8 per unit of Wet food is incurred.

Management now needs to determine how much of each product should be produced in each plant during each month, as well as how much each plant should sell each product in each month and how much each plant should sell each product in each month to the other plant's customers. The objective is to determine which feasible plan would maximize the total profit (total net sales revenue minus sum of production costs, inventory costs, and extra shipping costs).

Answer the following:

Assumptions or additional data used

Mathematical formulation
- Define decision variables.
- Formulate objective function and constraints.

Computer solution: Solve the problem using excel solver.

Sensitivity Analysis: In particular, answer the following questions:
- If you are able to increase the capacity of one of the warehouses, which one would you select? How much will you be willing to pay per unit capacity increase?

- You must schedule one half-day training program in each plant either in March or April during the regular production days. Plants will not produce during the training sessions. Which month would you prefer to schedule the training in Ohio and California plants?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92674133

Have any Question?


Related Questions in Operation Management

Conflictdefine functional versus dysfunctional conflict in

Conflict Define functional versus dysfunctional conflict in a work group and explain how you can increase functional conflict and decrease dysfunctional conflict. Develop a response that includes examples and evidence to ...

For this assignment you will need to find 2 articles in

For this assignment, you will need to find 2 articles in business that can help describe what are IT strategic initiative being undertaken by an organization are like. Choose a different organization for each of the arti ...

Coping with problems joe is a little nervous he has just

Coping With Problems Joe is a little nervous. He has just been transferred from another plant to take over a production line. Production is down and there is a serious problem with absenteeism. To make matters worse, the ...

Over 30 years ago michael porter identified a holistic

Over 30 years ago Michael Porter identified a holistic approach to understanding how competitive forces shape strategy. He posited that the only way to truly insulate an organization from underlying economic volatility i ...

You are the contracting officer for an air-to-ground

You are the contracting officer for an air-to-ground missile development program. A contract for pre-production models of the missile was awarded by your predecessor and the contractor is behind schedule. In a program me ...

The ikea case provides an excellent opportunity to apply

The IKEA case provides an excellent opportunity to apply strategic management concepts to a large privately-held company that is expanding into India. IKEA is a Netherlands-based Swedish company with a presence in 44 cou ...

Can you answer for me the following questions about social

Can you answer for me the following questions about social loafing and the three main causes of free-riding. 1. Give a description of the phenomenon of social loafing. 2. Give a description of the phenomenon of free-ridi ...

1 analyzing the bridgestonefirestone and ford motor company

1. Analyzing the Bridgestone/Firestone and Ford motor company, is it sufficient to use the ISO/QS 9000 standards as the main basis of vendor/product selection? 2. What position to these cars company ( 1. Volkswagen, 2. F ...

Research the effect of primary and secondary seat belt laws

Research the effect of primary and secondary seat belt laws on the occurrence of motor-vehicle injuries and fatalities. Explain how epidemiologic studies influenced the development of current seat belt laws. Describe how ...

Please provide a brief paragrap of the key takaways from

Please provide a brief paragrap of the key takaways from each of the following topics: Designing Clear Visuals in business reports Designing Successful Documents and Websites Writing Winning Proposals

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As