[1] The Jury of Executive Opinion technique of predicting is extremely popular among managers in many leading companies. What are some reasons for this preference?
[2] Is it a good idea to use various sales forecasting techniques in the context of a company entering a new market? Why or why not?
[3] How would you forecast sales force size in a specialized industry, for example, aircraft?
[4] How would you use market research to estimate sales potential?