Ask Marketing Management Expert

The interview was mainly conducted with a tourism officer on the various benefits, challenges and also the overall importance of tourism on the economy and also the citizens of that area. Also, the tourism official discussed on why he ventured into tourism. The interview questions were:

• How and why did you enter the tourism industry?
• What are the overall benefits of tourism in this area?
• What are the most notable challenges faced by hospitality organizations, traveling agencies and all other enterprises related to tourism?
• How do you feel the government can improve on the overall standard of hospitality management and also tourism in the entire nation?

The tourist officer discussed the reasons for choosing tourism as a suitable career path. He stated that due to its overall dynamic nature and growing rapid pace, he wanted to be associated with the overall boom of the industry. He said that the promotion of tourist sites and also the overall sense of adventure made him pursue tourism as a suitable career path. Also, he was passionate about the overall scenery and showing how beautiful the nation is which the leading factor in his career decision was. He shared the assertion that tourism is the embodiment of adventure (Mason, 2012).

The next question was based on the benefits of tourism. Here, the tourism officer stated that tourism has become a large source of employment for several residents within that area. Tourism has directly influenced the creation of positions such as coach services, hotel staff, the tour gives and also restaurants. Tourism has also supported industries such as the retail and food industries. Through this process, it has raised the living standards of individuals in that locality. Tourism has also allowed the economy to develop new forms of revenues. It has acted as an insurance policy especially during hard economic times since the additional dollars that come in assist in supporting traditional industries. Tourism enables the community to diversify their important sources of revenue and rely less on just a single industry

Tourism has brought numerous challenges. The officer stated that local governments have been unable to prepare adequately for the overall dramatic influx of all the individuals that accompany the busy season of a destination or for special events. Various sporting events especially in that area have put a significant strain on the available resources and therefore have negatively affected the local life norms to a halt (Seba, 2011). Also, the community has also felt a sense of a loss of privacy and also a feeling that their entire town is not theirs. Due to excessive tourism experienced in the area, it has stripped the residents of that feeling of privacy. This situation has been caused by the newly packed bars and restaurant and the fact that before the tourism boom, the streets were peaceful and empty but not has been overcrowded by outsiders. However, the tourism officer pointed out that although tourism has brought numerous detrimental effects on the local community, the benefits and also the development of the entire community from tourism outweighs these negative implications.

The tourist officer then went on to mention the critical strategies that the government and also the local organizations associated with tourism can implement. Travel agencies must publish relevant materials that will assist the travelers in making necessary and profitable decisions. However, this entire process can be highly overwhelming for smaller enterprises. Also, he stated that the local and the state government must take significant steps in beautifying the numerous local tourist attractions as a potential way of attracting even more visitors rather than simply banking on the overall natural beauty of the place. Also, the tourist officer stated that the stakeholders and relevant policy makers involved in tourism must pursue aggressive online and other useful marketing strategies as a way of promoting the tourist attraction areas in the entire region (Smith, 2006). They must establish strategies such as holding tourism seminars, conduct international marketing campaigns on all the available tourist attraction sites which will improve the overall influx of tourists coming into the country

References
Mason, P. (2012). Tourism Impacts, Planning, and Management. Routledge
Seba, J. (2011). Tourism and Hospitality: Issues and Developments. CRC Press
Smith, M. K. (2006). Tourism, Culture and Regeneration. CAB books. CABI

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91845659
  • Price:- $30

Priced at Now at $30, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As