Q. 1.Explain why is it potentially important for organizations to provide better than expected information to consumers?

2. When considering various ways to exceed expectations (A-plus information) illustrate what consumer benefits can we attempt to provide?

3. Illustrate what are communication media? Which of such media do companies typically use to communicate with their consumers? To employees?

4. Elucidate the difference among communication efficiency also communication effectiveness? Give an example which depicts each.

5. Illustrate what are the three important steps needed to recover the potentially lost consumer?

6. The Internet also e-commerce provide several challenges to providing A-plus information. Illustrate what are some of these challenges?

7. Explain how can e-commerce be used to supplement other forms of information also potentially build greater consumer loyalty?