The integration, acceptance, and popularity of technology in the current marketplace and workplace are widespread, particularly with respect to marketing.

Marketing opportunities have exploded with the rise of digital technology and the Internet, and with those opportunities have come new ways to make marketing decisions and interact with customers.

As do all businesses, small businesses should be concerned about the customer experience. Emerging mobile technologies make it possible "to elevate the classic brick-and-mortar shopper experience."

The goal of this learning activity is to consider how technology can positively impact business initiatives.

Assume that you have a friend who owns a small office-supply business. Your friend is doing fairly well, but you are convinced that integrating more technology into his marketing efforts would increase sales. What would you recommend to your friend?

How might technology add to customer value and a positive cash flow? Please provide specific examples.